Millennials don’t want cool; they want real
Millennials don’t want perks; they want purpose
It is becoming increasingly apparent that high pay, company cars, pool tables and beer fridges aren’t going to cut it when it comes to not only attracting millennials to the workplace but also keeping them around. Here at The Warehouse (part of The Warehouse Group), attracting and retaining millennials is an important company focus that goes far beyond these traditional stereotypes.
Melissa Crawford, Head of Talent and Development at The Warehouse Group, discusses the significance of demonstrating the core values, company culture and career progression opportunities at one of New Zealand’s most iconic retailers. These three factors are integral for attracting and retaining millennials here at The Warehouse.
- Career progression opportunities
Melissa believes that it is important to have a workforce that embraces millennials, as “They add to a diversity of thought and bring fresh perspectives to the table. The Warehouse provides ongoing training for all team members to master their role, as well as opportunities to set people up for their next role which we call ‘Planning to be the best you can be’. From the Red Shirts in Schools programme to leadership development programmes and scholarships for the Bachelor of Retail and Business Management, we’re always encouraging our people to further their career and progress within the company.” Melissa believes that this is a benefit that The Warehouse has to offer to millennials, saying “The range and breadth of our brands that make up The Warehouse Group mean that there are more opportunities for development and multiple career paths without having to look outside the company”.
- Values alignment
To retain millennials in the workplace, Melissa believes core values are important. “The Warehouse has strong values that help build our people focused culture, and our community and charity work is a crucial element, raising and distributing over $3 million every year to community organisations right across New Zealand”. Melissa talks about how these values are crucial for retaining millennials, saying “Many brands will boast about their charity work, but not The Warehouse. What you hear about The Warehouse is only part of it. You will find out about all the great things we do when you start working here, which makes the work we do feel much more authentic.”
- Workplace Culture
The workplace culture at The Warehouse is often described as quintessentially Kiwi – relaxed, down-to-earth and passionate, which is attractive to many millennials. Melissa says “You get the opportunity to work for New Zealand’s largest retailer, yet get to work in an environment that is casual, always fun and delivers a real sense of community”. The Warehouse offers internship opportunities for university students and graduates, which Melissa says is “a great way for millennials to get exposure to the company and its culture, giving them the opportunity to see if they align with the company’s core values and culture”.
Encouraging millennials to work in retail is at times a challenge, which Melissa puts down to the external perception of retail saying “Retail is often viewed as just a part time job, so shifting that perception to the countless career opportunities we have to offer is an ongoing task but The Warehouse Group are leading this change. We are committed to helping you to be the best you can be and developing your career with New Zealand’s largest general merchandiser – The Warehouse Group. We have over 12,000 people, 20 brands and 220 sites – it’s the perfect place to start and grow your career”.
If you would like to learn more about The Warehouse, visit our careers page to see what career opportunities we have to offer.