‘Digger Dan’, has been Dan’s nickname from the beginning of his career at The Warehouse. In 1997 his Merchandise team gave him this nickname and it has remained with him throughout his career with The Warehouse.
After starting his retail career in a Garden Centre at the young age of 12, his passion for people and gardening grew. Dan later bought the same Garden business when he was 19 and then sold it to travel to England. On his return to New Zealand in 19997, he was contacted by The Warehouse to develop the green gardening and dry gardening category which was a new market for The Warehouse at that stage. Dan helped develop this category and today The Warehouse has a 20% market share in this category.





